Crane Bag Consulting
Ballyhitt Lane, Barntown, Co. Wexford | Ph: +353 (0)53 9120248 | M: +353 (0)87 3172713 | E: info@cranebag.ie

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Ireland has a rich culinary tradition: as late as the 17th century, milk was being prepared and enjoyed in more than twenty different ways Depiction of a bull on the old Irish shilling 19th century grave memorial. Monuments like this link people and places over time.

Product development

Irish history, archaeology and folklore represents an enormous archive of ideas that can be mined to develop new products. Opportunities are particularly rich in areas of food and drink, where consumers are increasingly seeking quality products based on natural ingredients. Crane Bag can provide a list of possibilities for you of products with a ready made pedigree that stretches back generations.

Branding

Selling is all about branding. Whether you're selling a product, an idea or a service, clear branding is of the essence. Crane Bag draws upon 4,000 years of iconography to provide you with advice and ideas on branding and image development.

For PR and advertising firms, we offer an opportunity to expand existing image portfolios, or to respond to the specific needs of particular clients.

For property developers we can research local history and folklore, equipping new development with ready made tradition. We also provide a naming service for new developments, supplying a list of possibilities rich with local significance.

For general businesses, we can source the link you need to add pedigree and tradition to your product. It could be where you are, where you come from, or what you do - somewhere there is a heritage angle which makes you different.

Image location map indicating following text refers to top left image This depiction of a bull on the old Irish shilling shows links with Pictish work 1,500 years earlier.

Image location map indicating following text refers to top right image Ireland has a rich culinary tradition: as late as the 17th century, milk was being prepared and enjoyed in more than twenty different ways.

Image location map indicating following text refers to bottom right image 19th century grave memorial. Monuments like this link people and places over time.

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